Mimi's Bakehouse
You've never once maxed out the bakery.
So the goal is simple: max out demand.
THE PLAN · DAVID WILLIAM BRYAN, CEO, SOMETHINGCOOL · JULY 2026
THE HONEST PICTURE
Costs are rising on the shop floor. But the bakery itself has never capped out — you can make more than Edinburgh is currently asking you for.
The website sells everything to everyone: hundreds of brilliant products, no clear path to the ones that make you the most money.
And when every order is different, production can never get efficient.
You don't have a baking problem. You have a demand problem — and that's the good problem to have.
WHERE THIS GOES · THE TWO-YEAR PICTURE
Reliable revenue, batch-baked.
A subscription base that grows month on month — the same products, going out to a list of addresses, baked in batches over one, then two, then three, then four days.
Same product at volume = lower production cost, higher consistency, bigger margins.
And because most subscriptions are bought as gifts, the year is paid upfront — cash lands before the first box is baked.
This is the destination. Everything else in this deck feeds it.
THE MIMI'S YEAR
Twelve moments worth celebrating. Delivered.
A themed box of six Mimi's cupcakes to your Edinburgh door every month — Burns Night to Christmas, each one created for the occasion.
"Don't give them a present. Give them a year of joy."
Primarily B2C — with a B2B offer for offices and corporate gifting too.
THE HERO PRODUCTS
While the Year grows, we sell the heroes.
Purpose-built pages for your bestsellers — one page, one product, one job. No Amazon-maze. Every visitor lands on the thing that makes you the most money.
FIRST UP
The Ultimate Birthday Cake — a page where the cake builds itself as they add candles, toppers, fizz…
Primarily B2C — with a B2B offer for offices and corporate too.
FEEDING THE PAGES
Three engines, one destination.
Email
Nurture sequences to the newsletter you already own — warmed up, then pointed at one page with one job.
Content
Sessions to lock the brand — what we sound like, what we post, what's always safe. We'll get a real system in place to scale your driven, strategic organic content. Let's 100× the quality output.
Ads
Any spend is always your choice. We'll introduce it once we're generating more revenue — then recycle that revenue to make more revenue. Targeted, efficient and measured — small, precise, only ever to a purpose-built page. We never boost the whole shop.
HOW WE RUN IT
One link. Nothing in your business changes.
Everything we test lives on a single link we run for you. Your website stays exactly as it is. Your team keeps doing what they do.
We test new ideas accurately off to the side — kill what doesn't work, and pour fuel on what does.
Iteration is the approach. Build, test, learn, double down — every single week.
HOW WE'D WORK TOGETHER
A three-month engagement.
We meet once a week and figure it out — then I go away and build it all.
We move fast, iterate, optimise over time — and scale what's working.
I'm a service, not a handover. I don't build something and leave you to maintain it — I run it, always.
Tech is evolving rapidly. We stay at the forefront and implement first — constant iteration, constant evolution.
Three months because that's what a real test takes. After that, carry on, scale up, or simply stop using us.
WHAT YOU'LL KNOW BY OCTOBER
01
Which hero products convert — with real numbers, not opinions.
02
What it costs to win a subscriber, and how much cash the Year collects upfront.
03
Whether batch-baked subscription revenue scales the way we both think it does.
Then we 100× the winners.
NEXT
I'm already building.
These are works in progress, not finished pages — still in development, and we can change whatever you want.
£1,500 / month
minimum three months
Love Mimi x
DAVID WILLIAM BRYAN · SOMETHINGCOOL · EDINBURGH
THE GUARANTEE
If you're not happy after three months, I refund you. No questions asked.
If you're not happy, I'm not happy.
But — if I make you shit loads of cash, I'm going to put my price up. And you won't care.
Ready? WhatsApp me →
WHAT HAPPENS NEXT
Three steps. That's it.
1
WhatsApp me
Message me and I'll send you the payment link — monthly, or 3 months upfront with 10% off.
→
2
I'll send over the agreement
Signed same day — everything we've covered here, in writing.
→
3
Book the first meeting
Let's get going!